{"id":6463,"date":"2025-02-05T12:38:16","date_gmt":"2025-02-05T09:38:16","guid":{"rendered":"http:\/\/www.batmantb.org.tr\/?page_id=6463"},"modified":"2025-02-05T13:01:49","modified_gmt":"2025-02-05T10:01:49","slug":"etik-ilkeler-ve-sosyal-medya-stratejileri","status":"publish","type":"page","link":"http:\/\/www.batmantb.org.tr\/index.php\/etik-ilkeler-ve-sosyal-medya-stratejileri\/","title":{"rendered":"ET\u0130K \u0130LKELER VE SOSYAL MEDYA STRATEJ\u0130LER\u0130"},"content":{"rendered":"\n<p><strong>SOSYAL MEDYA ET\u0130K \u0130LKELER\u0130<\/strong><\/p>\n\n\n\n<p><strong>TEMEL \u0130LKELER<\/strong><\/p>\n\n\n\n<p><strong>D\u00fcr\u00fcstl\u00fck, do\u011fruluk, tarafs\u0131zl\u0131k<\/strong><\/p>\n\n\n\n<p><strong>\u015eeffafl\u0131k, gizlilik a\u00e7\u0131kl\u0131k<\/strong><\/p>\n\n\n\n<p><strong>Hesap verilebilirlik<\/strong><\/p>\n\n\n\n<p><strong>Vizyona sahip olma ve koruma<\/strong>\u00a0<\/p>\n\n\n\n<p><strong>Kurum itibar\u0131n\u0131 koruma<\/strong><\/p>\n\n\n\n<p><strong>TOPLUMLA \u0130LG\u0130L\u0130 Y\u00dcK\u00dcML\u00dcL\u00dcKLER<\/strong><\/p>\n\n\n\n<p><strong>\u0130nsan haklar\u0131na sayg\u0131l\u0131<\/strong><\/p>\n\n\n\n<p><strong>Yasalara uyma<\/strong><\/p>\n\n\n\n<p><strong>Borsay\u0131 Temsil etme<\/strong><\/p>\n\n\n\n<p><strong>Y\u00f6neticilerin sorumlulu\u011fu<\/strong><\/p>\n\n\n\n<p><strong>\u00dcYELER, G\u00d6N\u00dcLL\u00dcLER H\u0130ZMET ALANLARLA VE \u0130\u015eB\u0130RL\u0130KLER\u0130 \u0130LE \u0130LG\u0130L\u0130 Y\u00dcK\u00dcML\u00dcL\u00dcKLER<\/strong><\/p>\n\n\n\n<p><strong>Sorumluluk<\/strong><\/p>\n\n\n\n<p><strong>T\u00fcm taraflar\u0131 kavrayan bak\u0131\u015f a\u00e7\u0131s\u0131<\/strong><\/p>\n\n\n\n<p><strong>Yetkin olma<\/strong><\/p>\n\n\n\n<p><strong>Birlikte \u00e7al\u0131\u015fmaktan do\u011fan y\u00fck\u00fcml\u00fcl\u00fckler<\/strong><\/p>\n\n\n\n<p><strong>SOSYAL MEDYA<\/strong> <strong>STRATEJ\u0130S\u0130<\/strong><\/p>\n\n\n\n<p><strong>Ama\u00e7<\/strong><\/p>\n\n\n\n<p>Batman Ticaret Borsas\u0131 Sosyal Medya Stratejisi, Kurumsal ileti\u015fim ara\u00e7lar\u0131 ve stratejilerinin haz\u0131rlanmas\u0131 amac\u0131yla olu\u015fturulmu\u015ftur. \u00d6n\u00fcm\u00fczdeki d\u00f6nem i\u00e7in en b\u00fcy\u00fck sosyal medya \u00f6nceliklerimiz \u00e7evrimi\u00e7i takip ve toplulu\u011fumuzu etkin \u015fekilde b\u00fcy\u00fctmek olacakt\u0131r.<\/p>\n\n\n\n<p><strong>Sosyal Medya Stratejisi<\/strong><\/p>\n\n\n\n<ul><li>Facebook \u0130leti\u015fim Stratejisi<\/li><li>\u00a0Instagram \u0130leti\u015fim Stratejisi<\/li><li>Twitter \u0130leti\u015fim Stratejisi<\/li><li>Linkedin \u0130leti\u015fim Stratejisi<\/li><\/ul>\n\n\n\n<ul><li><strong>Mevcut Durum<\/strong><\/li><\/ul>\n\n\n\n<p>Borsam\u0131z\u0131n stratejisi olu\u015fturulurken \u00f6ncelikle sayfalar\u0131n mevcut durumu incelenmi\u015f;<\/p>\n\n\n\n<ul><li>Borsam\u0131z\u0131n en \u00e7ok takip\u00e7i say\u0131s\u0131 olan sosyal medya Twitter mecras\u0131n\u0131n olmas\u0131,<\/li><li>Twitter ard\u0131ndan, Facebook, Instagram ve Linkedin\u2019in tercih edilmesi,<\/li><li>Payla\u015f\u0131mlar\u0131n kat\u0131l\u0131m\u0131 sa\u011flamaktan ziyade, bilgilendirmeye y\u00f6nelik olmas\u0131,<\/li><li>Linkedin\u2019de;<\/li><\/ul>\n\n\n\n<p>&#8211; Takip\u00e7i say\u0131s\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131,<\/p>\n\n\n\n<p>&#8211; Be\u011feni, yorum gibi etkile\u015fim oranlar\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131,<\/p>\n\n\n\n<p>&#8211; D\u00fczenli ve g\u00fcncel payla\u015f\u0131mlar yap\u0131lmamas\u0131.<\/p>\n\n\n\n<p>-Sosyal medya stratejisi do\u011frultusunda;<\/p>\n\n\n\n<ul><li>Hedef kitlenin Borsa sosyal medya sayfalar\u0131n\u0131 takip etmesinin sa\u011flanmas\u0131,<ul><li>\u00d6zel hedef kitleler olu\u015fturularak do\u011fru mesaj\u0131n do\u011fru ki\u015fiye ula\u015ft\u0131r\u0131lmas\u0131,<\/li><\/ul><ul><li>Takip\u00e7ilerin, Borsa sosyal medya sayfalar\u0131na aktif bir \u015fekilde kat\u0131l\u0131m\u0131n\u0131n sa\u011flanmas\u0131,<\/li><\/ul><ul><li>Borsa web sitesine daha fazla ziyaret sa\u011flanmas\u0131<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li><strong>Twitter \u0130leti\u015fim Stratejisi<\/strong><\/li><\/ul>\n\n\n\n<p>Kamu kurum ve kurulu\u015flar\u0131 y\u00f6neticilerinin \u015fahsen kulland\u0131klar\u0131 bir sosyal mecra olmas\u0131 sebebiyle haber, proje, etkinlik ve e\u011fitimlerle ilgili payla\u015f\u0131mlar\u0131n yap\u0131lmas\u0131 twitter stratejisinin temelini olu\u015fturmaktad\u0131r. Bu y\u00fczden etkile\u015fimi art\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalara bu mecra \u00fczerinden a\u011f\u0131rl\u0131k verilmesi daha do\u011frudur. Her hafta bir bilgi payla\u015f\u0131m\u0131 yap\u0131lmaktad\u0131r. Duyuru ve b\u00fcltenler yay\u0131nlanmaktad\u0131r. B\u00f6ylece verilen linklerden web sayfas\u0131n\u0131n etkile\u015fimi art\u0131r\u0131lmaktad\u0131r.<\/p>\n\n\n\n<ul><li><strong>Facebook \u0130leti\u015fim Stratejisi<\/strong><\/li><\/ul>\n\n\n\n<p>\u0130kinci en \u00e7ok takip edilen platformuz oldu\u011fu i\u00e7in bir bilgi, duyuru ve haberler yay\u0131nlanmaktad\u0131r.<\/p>\n\n\n\n<ul><li><strong>Instagram \u0130leti\u015fim Stratejisi<\/strong><\/li><\/ul>\n\n\n\n<p>Daha az metin ve \u00e7ekici g\u00f6rsellerin kullan\u0131lmas\u0131 Instagram stratejisinin temelini olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<p><strong>4.4 Linkedin \u0130leti\u015fim Stratejisi<\/strong><\/p>\n\n\n\n<p>Sanayi ve ticaret odalar\u0131n\u0131n aktif kullanmad\u0131\u011f\u0131 bir mecra olmas\u0131na ra\u011fmen farkl\u0131l\u0131k yaratmak ve nitelikli kullan\u0131c\u0131lara ula\u015fmak amac\u0131yla sekt\u00f6rel payla\u015f\u0131mlar\u0131n yap\u0131lmas\u0131 Linkedin stratejisinin temelini olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Sosyal Medya \u0130\u00e7eriklerinin Olu\u015fturulmas\u0131<\/strong><\/td><td><strong>Sosyal Medya Risk Y\u00f6netimi<\/strong><\/td><\/tr><tr><td>Sekt\u00f6rel bilgilendirmeler, istatistikler,Duyurular,Hizmet duyurular\u0131,Kurumsal k\u0131\u0307ml\u0131\u0307k, fark\u0131ndal\u0131k, \u0131\u0307maj \u0131\u0307t\u0131\u0307bar y\u00f6net\u0131\u0307m\u0131\u0307 faal\u0131\u0307yetler\u0131\u0307,\u0130htiyac\u0131 belirlemeye veya hizmetlerin de\u011ferlendirilmesine y\u00f6nelik onlineanketlerE\u011fitimler\u00d6nemli g\u00fcnlerBa\u015far\u0131 hikayeleriBas\u0131n haberleri\u00dcye ziyaretleriMeslek Komiteleri faaliyetleriSosyal sorumluluk faal\u0131\u0307yetler\u0131\u0307 &nbsp;\u0130l\u00e7e tan\u0131t\u0131m\u0131, &nbsp;Organ\u0131\u0307zasyon, sosyal, k\u00fclt\u00fcrel etkinlikler &nbsp;T\u0131\u0307car\u0131\u0307 etk\u0131\u0307nl\u0131\u0307k faal\u0131\u0307yetler\u0131\u0307 &nbsp;Rapor ve ver\u0131\u0307 faal\u0131\u0307yetler\u0131\u0307 &nbsp;<\/td><td>Krizi y\u00f6netecek ki\u015filerin belirlenmesi, \u00b7 Hangi krizde kiminle ileti\u015fime ge\u00e7ilece\u011finin belirlenmesi, \u00b7 Krizi y\u00f6netecek ki\u015filerde acil durumda ula\u015fmalar\u0131 i\u00e7in y\u00f6neticilerin g\u00fcncel ileti\u015fim bilgilerinin bulunmas\u0131, \u00b7 Bir sosyal medya dinleme arac\u0131 edinerek krizlerden \u00f6nceden haberdar olunmas\u0131, &nbsp;\u00b7 \u0130\u00e7erik plan\u0131ndaki payla\u015f\u0131mlar\u0131n ge\u00e7ici olarak durdurulmas\u0131 \u00b7 H\u0131zl\u0131 aksiyon al\u0131nmas\u0131, \u00b7 Aksiyon al\u0131nd\u0131ktan sonra i\u015f plan\u0131nda yer alan payla\u015f\u0131mlara devam edilmesi \u00b7 Kriz y\u00f6netiminin raporlanmas\u0131, \u00b7 Ayn\u0131 krizin tekrar meydana gelmesinin \u00f6nlemek i\u00e7in \u00e7al\u0131\u015fmalar yap\u0131lmas\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>SOSYAL MEDYA ET\u0130K \u0130LKELER\u0130 TEMEL \u0130LKELER D\u00fcr\u00fcstl\u00fck, do\u011fruluk, tarafs\u0131zl\u0131k \u015eeffafl\u0131k, gizlilik a\u00e7\u0131kl\u0131k Hesap verilebilirlik Vizyona sahip olma ve koruma\u00a0 Kurum itibar\u0131n\u0131 koruma TOPLUMLA \u0130LG\u0130L\u0130 Y\u00dcK\u00dcML\u00dcL\u00dcKLER \u0130nsan haklar\u0131na sayg\u0131l\u0131 Yasalara uyma Borsay\u0131 Temsil etme Y\u00f6neticilerin sorumlulu\u011fu \u00dcYELER, G\u00d6N\u00dcLL\u00dcLER H\u0130ZMET ALANLARLA VE \u0130\u015eB\u0130RL\u0130KLER\u0130 \u0130LE \u0130LG\u0130L\u0130 Y\u00dcK\u00dcML\u00dcL\u00dcKLER Sorumluluk T\u00fcm taraflar\u0131 kavrayan bak\u0131\u015f a\u00e7\u0131s\u0131 Yetkin olma Birlikte \u00e7al\u0131\u015fmaktan do\u011fan &hellip;<!-- AddThis Advanced Settings generic via filter on 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